The Noho Design District is New York City’s newest design destination, produced and curated by Sight Unseen annually to coincide with the International Contemporary Furniture Fair (ICFF). After a successful pilot year in 2010, the Noho Design District has swiftly become New York Design Week’s most exciting incubator for new ideas and emerging talents — a dynamic destination for those attending the fair at the Javits, centered in a neighborhood that is already considered a hub for design and creativity. With the Noho Design District, Sight Unseen has created a vibrant, collaborative experience that reflects both the offbeat sophistication of its brand and the high-end cool that characterizes the Noho area.
For Noho Design District 2010, Sight Unseen brought together design brands, young designers, local businesses and retailers as part of a four-day design festival that included pop-up shops, exhibitions, parties, and performances. An engaging, experimental, and accessible experience that speaks to design lovers, residents, and tourists alike, the Noho Design District is a public design celebration, one that any citizen of or visitor to the city can enjoy. In 2011, the District’s scope will expand to encompass new venues, new blocks, and even more new talent.
LOCATION
Noho neighborhood, primarily on Great Jones Street, Bleecker, and Bond Street between Lafayette and the Bowery
EVENT DATES
Friday, May 13 to Monday, May 16, 2011
ABOUT THE ORGANIZERS Former editors at I.D., the influential design magazine, Jill Singer and Monica Khemsurov are the co-founders of Sight Unseen, a new journalistic and curatorial consultancy. Their projects include www.sightunseen.com, the online design and culture magazine devoted to inspiration and process. Project director Maria Cristina Rueda is a multidisciplinary designer with experience and interest in different mediums like print, type, branding, layout, installations, exhibitions, and events. Currently Rueda works at Uhuru Design as project manager for special events and graphic design. The 2011 Noho Design District is presented with the support of NohoManhattan.org — special thanks to Rachel Mauro, Matt Kliegman, Carlos Quirarte, Ray Lemoine, Michael Herman, Ann Weiser and Zella Jones.
2011 PRESS COVERAGE
Wallpaper
T magazine / The Moment
The New York Times / Currents
The New York Times / Thursday Styles
The New York Times / Home & Garden
New York Magazine / Design Hunting
The Architect’s Newspaper
LA Times
Dwell magazine
Core 77 1
Core 77 2
Cool Hunting
Metropolis
The Huffington Post
Urban Outfitters blog
New York Magazine / The Cut
Dossier Journal
Azure magazine
Fair Folks and a Goat 1
Fair Folks and a Goat 2
Interior Design magazine
The Scout
Design Applause
Sub-Studio Design Blog
Fab.com